Comments on: “Branding” Your Home Business

By: homebiznotes.com - Home Biz Notes Featured in Carnival, 6th Edition

homebiznotes.com - Home Biz Notes Featured in Carnival, 6th Edition — Thu, 18 Jan 2007 14:29:28 +0000

[...] The Carnival of Entrepreneurs experienced its sixth edition and features many business oriented blogs. My post about Branding Your Home Business appeared in this edition and has received numerous comments. [...]

By: startupspark.com - The 6th Carnival of Entrepreneurs Rolls Into Town

startupspark.com - The 6th Carnival of Entrepreneurs Rolls Into Town — Wed, 17 Jan 2007 12:26:36 +0000

[...] Mary Emma presents, Branding Your Home Business. It’s a quick reminder that even if you work from home, if you’re trying to earn a buck from it, you should think about branding. It’s not just for big business. [...]

By: maryemma

maryemma — Fri, 05 Jan 2007 02:20:29 +0000

Thanks for your input, Ron. You have some good advice for entrepreneurs.

By: Ron E.

Ron E. — Wed, 03 Jan 2007 20:34:24 +0000

Hey there Mary, it’s Ron from Brand Curve.

Thanks for talking a bit about this. It’s only recently that businesses and entrepreneurs have really understood the importance of branding, or creation of a brand.

I feel that many times writers (self considered artists) believe that branding themselves would be selling out of the craft. I believe otherwise, creating a brand out of your work allows you to further your craft and grow as a business person AND as an artist while maintaining a following.

Before I turn this into a post, I just want to recommend to writers out there to follow a niche-marketing strategy. By focusing on niche markets you will reach larger interested audiences (at first), before going mainstream. It’s usually much more simple and relevant, both for you and your audience.

Thanks. Great post,
Ron E.
http://www.brandcurve.com