Business Promotion Using Debbie Macomber Techniques
June 26, 2009 by Mary Emma Allen
Developing publicity for your home business, whether you’re a craftsperson, author, computer programmer, software designer, lawn service technician, landscape artist, illustrator, party planner or something entirely different can be a challenge. One of the people I admire for her diverse methods of publicity and pleasing her readers is novelist Debbie Macomber.
With perseverence and good writing, she has become a top selling novelist. Debbie also has kept up to date with her PR methods, yet has retained the friendliness and informality of the neighbor next door. She has utilized a web site, blog, e-mail newsletters and postal newsletters to keep in touch with her readers and inform them of her doings.
She also has developed her interest in knitting into a sideline that goes along with her books with knitting patterns, totes, and other items. These often are utilized at her book signings and other gatherings and expand her fans beyond those interested in romance novels.
Check out Debbie’s web site as a springboard for developing your PR program, whether you’re an author, crafter, or operating some other home business. Keeping up with modern technology for PR, yet retaining the friendliness and openness of a good neighbor, Debbie has bridged the gap between publicity for yesterday and that of today.
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(Debbie Macomber Tote Image: Craft World at Amazon)
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