Create a Special Mailing List for Home Business Customers
August 3, 2007 by Mary Emma Allen
Creating a mailing list, whether e-mail for online customers or a physical list if they come to your home shop/office, often can reap benefits…both for you and the customer. However, many customers, unless you have something of value to offer them, don’t want to be on simply another mailing list.
Alexandria K. Brown, at her Small Business Marketing Blog, has a very interesting post, How Starting Your Own ‘Country Club’ Can Skyrocket Your Revenues! Just the name intrigued me when I visited her site. Here Alexandria, ‘The E-zine Queen,’ gives tips on creating an interesting approach to mailing lists that make your customers feel special.
Find out why Alexandria wanted to be on some mailing lists but not others. Also, let us know if you have developed any special mailing list techniques.