Creating Comebacks from Economic Setbacks in Your Home Business

“Turn a setback into a comeback,” I heard speaker/author Willie Jolley advocate. 

How do we do this in our business, especially when there are happenings beyond our control?  How do we turn depressed economic times, when business may be down, into an upturn or comeback?

Starting new Image: sxc.hu

Find something in the situation that you can use to help others.  In other words, find a need and fill it.

I thought of this theory recently as I was reading a mystery.  Woven into the “who dun it” story line was the heroine Peggy’s challenge with a drought in her area.  This adversely affected her gardening/landscaping business.  Then her assistant came up with the idea of catching rain water (when it occasionally rained) to water gardens and flowers.  In the meantime, he suggested they offer the service of clearing up dead plants and replanting with ones that survive with little water.

Next they decided Peggy should conduct workshops on keeping one’s plants alive, what plants to encourage in dry weather and sell the items needed in her shop.  Voila!  A new aspect of her business was born out of adversity.

What can you offer, during natural and economic disasters,  that helps others while helping your business?