Developing a Newsletter for Your Hobby May Lead to a Business
November 18, 2009 by Mary Emma Allen
Developing a newsletter for your hobby could lead to your developing it into a business. Or…if you have developed a business from your hobby, you may want to create a newsletter to inform and promote.
Vintage Blue Mason Jars image: sxc.hu
Your newsletter nowadays, in all likelihood, will be an e-newsletter in which you share information, shows, workshops and history of the craft or hobby. This information also could gain you customers, if it’s a business.
For instance, I received for years a print newsletter from a canning jar collector. She formed a collectors’ club in her area, then created a newsletter to share information about various jars and their monthly club meetings and exchanges. I learned about her newsletter and, even though I lived in another state, I found it very interesting. Her newsletter was started before ezines had become popular.
She had not developed her hobby into a business although the club members might exchange and sell canning jars, lids and other memorabilia at their meetings and shows. The newsletter helped the members share information…and would have been a great promotional tool if she had developed a business.