Do You Use Postcards for PR?

In today’s high (and higher) postage world, we try to find ways to cut business expenses, yet still be effective with our publicity and promotion.  Sending postcards remains fairly inexpensive…at least sending postcards instead of letters whenever possible.

I’ve written an article at Blisstree’s Arts and Crafts section about Using Postcards for Craft PR.  Here I mention various reasons to utilize this method  for business and for personal communication that ultimately aids your business.

I’m talking about postcards that advertise your book, your craft, your products or services.  In addition to announcing news about your business, you often can use postcards for personal communication.  A writers’ workshop speaker mentioned that sealed letters are seen by the sender and recipient, whereas postcards often are viewed by many along the mailing route.  Even subconsciously, the information on the cards may stick in someone’s mind for future reference.

I have postcards with illustrations from my children’s anthology, Tales of Adventure & Discovery ,that I use for announcing events about my writing.  I also use them for personal communication.  I place them on my book signing tables.  I give them out when I do author programs in schools.

I make postcards from my paintings and from my fabric postcards to use for various types of PR and note sending.

I’ve made promotional postcards for book sales.  I’d send them to various people, businesses or organizations announcing the release of a book.  On the back, there also would be an order blank for the book.  This  proved to be a good sales tool for I received many orders for books this way.  (It won’t work for every book, but was successful when I published my Alzheimer’s book.)

How have you utilized postcards for PR?

(Image: sxc.hu)