My daughter-in-law sends out a list every year, letting the family know what she and her husband and children want. My husband usually ignores it, but I think it’s good to have an idea of what someone wants. If you want to use your gifts to increase your home business success, I can give you some books to put on your list. Or, if you receive a gift card this holiday season, here are some business success books I’d recommend. (And a couple of fun books at the end…just for you!)
The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber. In any list of books for business owners, this one must be at the top. I have taught the concepts in Gerber’s book for many years – he teaches you to set up the system to make your business successful.
Beyond the Niche by Kathy Hendershot-Hurd. Kathy packs a lot of great information into this short book. She knows how to market a business!
33 Ruthless Rules of Local Advertising by Michael Corbitt and Dave Still. If you are advertising locally, you need this book. It offers lots of practical advice on how to deal with newspapers, how to promote your Unique Selling Proposition, and more. If you work through these concepts, you’ll have a great local advertising strategy.
The Art of the Start by Guy Kawasaki. Even if you have already been in business for a while, you will find inspiration and good advice here.
Getting Things Done: The Art of Stress-Free Productivity by David Allen. THE book to help you get more productive in your business and personal life. A whole web presence has sprouted around the book and Allen’s concepts.
And just for you, for those times when you want to get away from business:
Nineteen Minutes by Jodi Picoult. Jodi Picoult’s books are great “reads” and she manages to bring in a contemporary message with an engrossing story. Nineteen Minutes is her latest; my favorite is Plain Truth, about an attorney’s involvement with a tragic story in Pennsylvania Amish country.
The Gate House by Nelson DeMille. DeMille keeps turning out good stories. The Gate House is his latest. My favorite is Night Fall, a fictional account of what happened in the crash of TWA Flight 800 in 1996.