Remembering the Needs of Your Customers
July 18, 2009 by Mary Emma Allen
In a previous post, Concentrate on Customers, Not Yourself, I mentioned service that might discourage or lose you a customer. Today, I’ll relate customer service that made a very positive impression. Although this occurred at a fast food restaurant, the principle applies in any business, including your home business.
A friend returns to the drive through window of this particular fast food restaurant to grab a sandwich after church each Sunday before her long drive home. (She lives about an hour away.) One of the window clerks, who also is a shift manager, has learned about this and always includes extra napkins because Deb appreciates this.
The other day, when someone else waited on Deb, the other gal noticed who it was and called out, “Give her extra napkins.”
Deb was impressed that her preferences were remembered and mentioned it to us. We know the shift manager and imagine she treats all her customers that way. Even though this was a small item, Deb will go there rather than someone else to grab her sandwich and shake.
Take notice of your customers’ needs and preferences, no matter what your business. Jot them down if you have to so they’ll be impressed upon your mind.
Do you recall instances of service that keeps you going back to a certain establishment? Then translate that into service for your customers.
(Image: sxc.hu)