Retailing Expert Carolyn Howard-Johnson Writes Frutal Promotions Blog

Noted retailer and author, Carolyn Howard-Johnson, will blog for the Gift and Home Channel. She’ll bring her nearly three decades of retailing experience, as well as her expertise in journalism, public relations and publishing to this blog, The Frugal Marketer.   This will give home business owners, as well as others, an opportunity to learn how to market their products and services in this cash strapped economy.

Also, Carolyn’s newest book, A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques was just launched at the National Stationery Show  at Javits Center New York.  Noted for her books for authors on frugal promotion, Carolyn has expanded her writing for a wider audience in the business world.

 Learn more about the author at HowToDoItFrugally. She also tweets for retailers at www.twitter.com/frugalretailing .