Susan Gunelius Explores The Harry Potter Marketing Phenomenon
June 23, 2008 by Mary Emma Allen
HomeBizNotes.com
I’ve often wondered about the marketing behind the Harry Potter phenomenon that caused a book to skyrocket to sales and an author to fame to the point where it has taken on a life of itself. I imagined there was superb marketing strategy behind it that caught the market and readers at the right place and right time.
Susan Gunelius, a b5 blogger , announced the release of her first book, Harry Potter – The Story of a Global Business Phenomenon.
Susan explores the story of the business and marketing behind the Harry Potter brand, and …read more