Author Janet Elaine Smith, one of the queens of promotion, has developed a Brazen Hussy List of rules that work for her.
(Admittedly, some are a little tongue in cheek.  However, there are others I know she’s used successfully.)  These ideas should work for other authors; some of them are applicable for almost any home business.
What do you think?

Be a lurker.  Hang out in the section in bookstores where your books are. When someone looks for a book, offer them yours.
Never hide your book.  At a restaurant, set it on the table; make a see-through pocket in your purse and stick your book in …read more

Book Promotion and Marketing 
In previous posts, From Author to Self-Publisher to Publishing Business and Choosing a POD for Your Book Publishing, I discussed with Kathleen Walls the process in developing a home based publishing business from her Florida home and how to choose a printer or POD.  Today, Katy will share some of her experiences in promoting and marketing her books and those of her authors.
Katy founded Global Authors Publications (GAP) to publish her books and soon expanded to publish others.  Previously we discussed how Katy became involved in self-publishing and founding GAP.
Mary Emma – Once an author’s book is published, …read more

HomeBizNotes.com
Humor writer Tim Bete has been touring the blogosphere during July to promote his latest book, Guide to Pirate Parenting. Today Tim stops by Home Biz Notes with 10 Tips for Promoting/Marketing Your Book. Some of these are tips you can apply to home businesses other than book writing.
Let’s see what Tim has to say about book promotion:
10 Tips for Promoting/Marketing Your Book

1) Offer review copies to bloggers and Web site editors. If you can’t afford to send hard copies, offer a PDF file of your book for review.

2) …read more

HomeBizNotes.com
I’ve often wondered about the marketing behind the Harry Potter phenomenon that caused a book to skyrocket to sales and an author to fame to the point where it has taken on a life of itself. I imagined there was superb marketing strategy behind it that caught the market and readers at the right place and right time.
Susan Gunelius, a b5 blogger , announced the release of her first book, Harry Potter – The Story of a Global Business Phenomenon.
Susan explores the story of the business and marketing behind the Harry Potter brand, and …read more