If you haven’t thought about it, you should. The marketing strategy for your home business, that is.  What we all traditionally thought of as “marketing a business” is so 20th century.  We all need to look at marketing in a different way now in the 21st century, and home businesses like ours need to keep up.
Katherine Lieu at BrandCurve writes about brands and branding and she talks about how the traditional concepts of branding and marketing are changing.  I remember in my MBA courses learning about the 4 P’s  of marketing – Product (what you’re selling), Price, Place (distribution), and …read more

HomeBizNotes.com
The Harry Potter Phenomenon has captured young and older in its web with books, movies, and paraphernalia.  What has made these books so popular that this became a brand in itself and skyrocketed to fame?
Susan Gunelius explores this in her book, Harry Potter – The Story of a Global Business Phenomenon.
I interviewed Susan, since I’ve been fascinated by the marketing strategy that created such success, and learned how she became involved in researching this topic.  (Also, as you read Susan’s answers, you’ll discover how blogging and social media can activate one’s business.  And yours doesn’t have to be a Harry Potter …read more

HomeBizNotes.com

Susan Gunelius, author of Harry Potter, The Story of a Global Business Phenomenon, will visit Home Biz Notes, on Tuesday, August 19, the day her book is launched in the United States.
You won’t want to miss this upcoming interview with Susan, also a b5 blogger at Brand Curve.  We learn how and why she wrote the story concerning the phenomenal marketing strategy that made Harry Potter a brand name and fantastic success. 
We shall be featuring a giveaway of the book later in the day of August 19.  (Susan’s book also is available for pre-order at the above link.)
So…..Keep Tuned!
(Amazon image; click …read more