I’m continually looking for business tips and information that will aid you (Home Biz Notes readers) in your ventures. A search through the other b5media Business blogs often turns up great nuggets.
 Today I discovered some in a post, 5 Small Business Marketing Tips, at Brand Curve, written by Susan Gunelieus.  These tips for small businesses with small marketing or promotional budgets are unique, but common sense and should prove helpful.
Perhaps every one won’t apply to you, but see how creative you can be with using this information as a springboard for your particular home business. 
Do you have some creative marketing/promotional tips you’d like to share?  …read more

Even though some business owners mention they don’t use business cards or use them less than previously, especially if they operate an enterprise with an online presence, my husband and I still find business cards a necessity.  Yesterday at our yard sale, there were several opportunities for Jim to hand out his business card.
As people chatted with him, they often asked what he did.  That gave him an opportunity to mention his web based business.  “What’s your web site?” let to his giving them a business card.
Two other people wanted our phone number to get back to us later in the week.  They …read more

          Color has much to do with how people perceive you or how your customers consider your home business.  A business where customers come into your home shop may be affected more than an internet one by the colors you use for your interior, displays, and products to project your image or brand.However, your web site or blog and how you arrange graphics and photos there also can attract or push customers away.
Susan Gunelius at Brand Curve presents some interesting color concepts in the post, 7 Ways Research Shows How Color Affects Your Brand. 
“There are so many ways that color can have …read more

Ron Elizondo, blogger at Brand Curve, brings up a good point in his post about Customers/Clients vs. Consumers and asks whether the business owner knows which one he’s marketing to, and thus developing advertising for.
His distinction between the two is to be considered when you’re deciding whom you’re serving.  Ron defines a Client/Customer as “someone who pays for goods or services” and the Consumer as “a person who uses goods or services.” 
You may want to learn more from Ron about whom you’re sending your message to and whether your advertising will be effective.

“Focusing on the little details is where the key to successful business and brands lies,” mentions Ron Elizondo, in his b5media Brand Curve blog post, “Marketing the small things…”
Ron is talking about any business, but this applies to home businesses, too.  He emphasizes “the need to offer superb service in order to create and maintain customer loyalty.”
So to do this, you need to focus on those aspects of production and service that often seen negligible but mean so much.  Ron uses examples of various businesses and the little things they can do that make an impression on the customer.
Take a …read more