Signs of the Times: Advertising – Slow Payments May Indicate Business Downturn

HomeBizNotes.com
Advertising plays a big role in supporting newspapers, magazines and online publications and networks.  When there’s a slowdown in the economy businesses cut back in advertising, may become slow in paying, or don’t pay. After all, the ad has run, now why jump to pay if there are other more pressing bills to keep their company going.
This is not to say advertisers intentionally cut back or slack off paying.  Their cash flow simply decreases if sales of products and services are off.  They may wish to advertise and involve themselves in promotions, but the money isn’t there to allocate.  If they’re …read more