In today’s high (and higher) postage world, we try to find ways to cut business expenses, yet still be effective with our publicity and promotion.  Sending postcards remains fairly inexpensive…at least sending postcards instead of letters whenever possible.
I’ve written an article at Blisstree’s Arts and Crafts section about Using Postcards for Craft PR.  Here I mention various reasons to utilize this method  for business and for personal communication that ultimately aids your business.
I’m talking about postcards that advertise your book, your craft, your products or services.  In addition to announcing news about your business, you often can use postcards for personal …read more

Developing publicity for your home business, whether you’re a craftsperson, author, computer programmer, software designer, lawn service technician, landscape artist, illustrator, party planner or something entirely different can be a challenge.  One of the people I admire for her diverse methods of publicity and pleasing her readers is novelist Debbie Macomber.
With perseverence and good writing, she has become a top selling novelist.  Debbie also has kept up to date with her PR methods, yet has retained the friendliness and informality of the neighbor next door.  She has utilized a web site, blog, e-mail newsletters and postal newsletters to keep in …read more