Susan Gunelius, a specialist on branding your business…the necessity of branding and how you can develop a brand…has written a very informative book on this topic.  Building Brand Value the Playboy Way, offers excellent information on building a brand by using the Playboy brand as an example.
 No, Susan’s book isn’t a book about sex.  It shows how the Playboy brand has become very effective in name recognition.  Some of it happened accidentally due to Hugh Hefner’s business instincts.  Some was deliberately developed.  As Susan says, “Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.”
I find this a very …read more

Even though it’s mid-May, school soon will be out and that might change the nature of your business…both for you and for your customers/clients.

If you’re a mom with a home business, you’ll have youngsters at home.
Your clients may be traveling and on vacation. So their need for your services and products may be spasmatic.

If your business focuses on summer, vacations and tourists, this could be your busiest season.

Take a look at the nature of your business. Also, summer will affect different sections of the country and the world differently. There’s not one formula for every business everywhere.
If you’ve been in business for …read more

HomeBizNotes.com
I’ve often wondered about the marketing behind the Harry Potter phenomenon that caused a book to skyrocket to sales and an author to fame to the point where it has taken on a life of itself. I imagined there was superb marketing strategy behind it that caught the market and readers at the right place and right time.
Susan Gunelius, a b5 blogger , announced the release of her first book, Harry Potter – The Story of a Global Business Phenomenon.
Susan explores the story of the business and marketing behind the Harry Potter brand, and …read more