How To Get The Most Out of Your Advertising Flyers – Basic Test Marketing

Are you making the most of your advertising budget? Let’s look at using basic test marketing to get the most out of advertising flyers.
What Is Test Marketing?
John Wanamaker, one of America’s first department store owners, famously said “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” The good news is with test marketing, you don’t need to waste half your advertising budget.
Test marketing tracks and measures which advertising channels are most effective for you. Are you reaching your customers? Is this converting to sales? We’ll use a home based quilting business as …read more