Should home business owners give holiday gifts to their customers/clients?  If so, what should they give and how much should they spend?
This all depends on your business, the number of customers, and how much you have to spend.
Receiving gifts pleases most customers and serves as a good public relations technique.  However, most businesses can’t spend too much on gifts and must be careful they don’t favor one customer over the other.
Some ideas:

Calendars
Planners
Cheese and crackers gift box
Something you’ve made
A hand written thank you note
Grab bag
Include something extra with a holiday purchase
Open house party

What do you give as gifts…to your walk-in customers …read more

Repeat customers, repeat clients and repeat promotion all are important to a home business, whether you operate solely on the Internet or from your home for local area consumers.  Simply having a one-time customer or client or one promotion won’t keep your business going.
In the world of print advertising, a one time ad in one publication may be seen by several people.  But the repetition of seeing your name out there in more than one ad or promotion will more likely fix it in numerous customers’ and potential customers’ minds.  Then when they need your particular product or service, your …read more