Ron Elizondo, blogger at Brand Curve, brings up a good point in his post about Customers/Clients vs. Consumers and asks whether the business owner knows which one he’s marketing to, and thus developing advertising for.
His distinction between the two is to be considered when you’re deciding whom you’re serving.  Ron defines a Client/Customer as “someone who pays for goods or services” and the Consumer as “a person who uses goods or services.” 
You may want to learn more from Ron about whom you’re sending your message to and whether your advertising will be effective.

Matt Keegan, of The Article Writer, commented on my previous post about listening to your home business customers and made a very good point.  He mentioned the importance of maintaining “a strong line of communication” with one’s customers through e-mail or phone conversations. 
However, this part of Matt’s comment really makes a point, I think: Working from home is great, but it is easy to slack off on the customer satisfaction part of the equation if you do not remain vigilant.
This made me wonder….are we too inclined, especially if our business is basically an Internet based one, where our customers aren’t in front of …read more