Developing a Free E-Cookbook for PR
May 22, 2009 by Mary Emma Allen
Many authors offer free e-books to help promote their writing and themselves. These are of various lengths and formats. Some even have been prepared as CDs. (Other businesses can do the same.)
Promotional e-books may include:
An excerpt from a current book
A complete small book that enhances a current book
An extension of a current book
A compilation of work by various authors
A collection of recipes from authors
I’ve been involved in a number of these promotional projects and found them thoroughly enjoyable. I haven’t used the promotional possibilities to the fullest, but know they’re ongoing.
E-Cookbooks
I’ve participated in two cookbooks coordinated by Kathleen (Katy) Walls, …read more
Check Out The E-Books For Small Businesses
March 3, 2008 by Mary Emma Allen
HomeBizNotes.com
Liz Fuller, at Business and Blogging, has written a very informative post, Free E-books for Small Business Owners!! She describes how Hewlett-Packard put together and published these e-books with great information from business bloggers.
Each e-book is comprised of three articles from small business blogs. My personal favorite is the Marketing book which has good things to say about blogging among other marketing techniques.
How about checking these e-books out and see whether you can glean some ideas for operating your own home business?
(c)2008 Mary Emma Allen


