Using Media Releases Effectively in Your Home Business
May 13, 2009 by Mary Emma Allen
Kathleen (Katy) Walls, author, travel writer and publisher at Global Authors Publications (GAP), has a great tip about media releases. No matter what we’re doing, we can use media releases (traditionally called press releases) to promote our business, products, events or ourselves.
“Media Releases generate a buzz,” says Katy. “These are short items you send to newspapers and other media telling about your book, [product or service].
There is an art to writing a release. Remember the media outlet’s reason for printing them is not the same as yours for sending them. You want the world to know about your book. The media …read more
Kathleen Walls Discusses Choosing a POD for Your Book Publishing
October 28, 2008 by Mary Emma Allen
In a previous post, From Author to Self-Publisher to Publishing Business, I discussed with Kathleen Walls the process in developing a home based publishing business, Global Authors Publications (GAP) from her Florida home. Today, Katy will expand upon choosing and working with a POD publisher and getting one’s books distributed.
Katy founded (GAP) for publishing her books and soon expanded to publish others. Previously we discussed how Katy became involved in self-publishing and founding GAP.
Mary Emma – How did you choose a POD (Print on Demand) publisher? In other words, what should an author look for whether they are publishing their own books and/or …read more
Kathleen Walls – From Author to Self-Publisher to Publishing Business
August 25, 2008 by Mary Emma Allen
HomeBizNotes.com
For more than a decade, since I met Kathleen (Katy) Walls, I’ve seen her move from author to self-publisher to forming a publishing business, Global Authors Publications (GAP). I thought some suggestions from Katy would help writers understand the publishing business from the perspective of an author/publisher.
Katy founded GAP in 2004 to publish her books from her Florida home. She has written the popular books: Georgia’s Ghostly Getaways, Finding Florida’s Phantoms, Last Step, Man Hunt- The Eric Rudolph Story, Kudzu, Tax Sale Tactics, and Hosts With Ghosts: Haunted Historic Hotels in the Southeast.
She is currently at work on a series of books about natural …read more


