Dr. Jean Murray’s “Swipe” File Tip for Marketing Your Business
October 22, 2009 by Mary Emma Allen
Dr. Jean Murray, a home business owner, business consultant and former blogger here at Home Biz Notes, gives us an idea for developing promotional materials. Here is Dr. Jean’s tip as a guest post.
As you start thinking about how you will market your business, consider a “swipe” file. A swipe file is a collection of marketing materials that you collect and save, because you like the look or think they might be a good way to market your practice.
In other words, you “swipe” these ideas from others. I ‘m not saying you will steal someone’s idea, but you can use the “swipe” …read more