The Mommy Blogging Wars – Do You Own Your Business Name?

Eliza Ferree at Baby Lune writes about two blogs with similar names – Momologue vs Mamalogues.
Mamalogues trademarked her name in 2004. A trademark is different to registering a business name.
The trademark give the owner of Mamalogues the right to use the name in the same way as Coca Cola owns the trademark to that name. If a store wanted to open up and call themselves e.g. Bloomingdales, they would find themselves with a lawsuit on their hands, as they would be infringing an original trademark.
Even a variation could be an infringement which is what is being argued in the …read more