After reading Susan Gunelius’s book on branding one’s business the Playboy Way, I’ve been contemplating on how to combine my various interests under one brand that will be logical, promotable and profitable.  Then I also need to come up with a catchy name for my business.
These interests include:

Researching & writing about family heritage
Teaching others to do this through workshops
Teaching through online classes
Writing books based on my various ancestors
Compiling family heritge recipes for family and others
Creating memory books for others
Teaching others to create memory books
Developing scrapbooking kits and classes for assisted living and nursing homes
Compiling a blog and book about my …read more

I mentioned in a post at Blisstree, Scrapbooking with Alzheimer’s Patients, that I had taught a workshop at nursing homes.  A reader inquired whether I sold kits so individuals or nursing homes could do it on their own.
Yes, I do put together the kits, but I hadn’t actively promoted this business because I’ve been wondering what direction to take.  However, this inquiry got me thinking…“Here’s a need.  I must fill it.”
So now I’m doing more than dabbling.  I’m putting together a business plan.  It seems practical at this point in my life, because it’s a fairly simple kit to compile, along …read more