Some may consider press or news releases a relic of the past.  But, according to Dorothy Thompson, of Pump Up Your Book Promotion PR (an online promotion service), You Can Double Your Profits With Free Press Releases.  She has some suggestions for formatting your press releases so they’re picked up by major search engines.  Dorothy also gives ideas about where you can send the news releases.
Since Dorothy is a writer, publisher, and publicist, she addresses the needs of the writer.  However, many of the techniques about writing press releases and keying them for success can be used by businesses.  She also suggests a …read more

Authors find virtual blog tours a popular way to reach readers all around the world…and to appear on blogs internationally.  They will take questions from readers in the comments sections of blogs and communicate with them there and on their own blogs.
To generate even more interest in the blog tour, as well as make an appearance and leave a cocmment, authors and tour coordinators now have come up with contests.  These will vary depending on the author and publisher. 
*Carol O’Dell, author of Mothering Mother, visited my Alzheimer’s Notes blog and shared  information about her experiences as caregiver for her mother.   Carol …read more

“I think running a home business is going to be the wave of the future now, if it isn’t already,” says Dorothy Thompson, an author/publisher who has become an e-marketing specialist, operating her business from her home.
“People are realizing that it takes more than one or two pay checks (if they’re married) to bring in a decent income anymore,” she explained.  “And I believe women are making up a huge part of that home business force.” 
Over the next couple of days, I’ll be interviewing Dorothy about her e-marketing business, Pump Up Your Online Book Promotion, and learn how her …read more