Tips On Writing Effective Media Releases For Your Home Business
September 27, 2008 by Mary Emma Allen
Writing media (press) releases contribute to getting the word out about your book, your business, your product. They’re considered free publicity.
Kathleen (Katy) Walls, owner of Global Authors Publications (GAP), has some good suggestions about writing and distributing effective releases:
“Media Releases generate a buzz. These are short items you send to newspapers and other media telling about your book. There is an art to writing a release. Remember the media outlet’s reason for printing them is not the same as yours for sending them.
“You want the world to know about your book. The media can care less about your book; they want to sell papers or boost their listener or viewer rating by offering new and interesting news items. To do this they need snippets of interesting news. Here’s where the twain must meet.
“Make your release a piece of news they will want to publish. For instance, you have a book dealing with drug abuse. You would want to tie your release in to the drug use statistics in the news or perhaps to a drug prevention event where you will be present to sell your books.”
Do you have any tips about media releases that have been successful for you?
(Amazon images;click on books for details)
(c)2008
Thanks Mary Emma, media releases really are an important way to promote your book.
You had some very good points about media releases, Katy. Thanks for sharing.