Will Video Help Promote Your Home Business?
February 26, 2009 by Jean Murray
A friend recommended that I get a “flip video” and start using it. So I bought one – I’m a sucker for new technology – but I still haven’t figured out if it will help my business. Here’s how I intend to use it:
- To record tutorials on small business subjects
- To record presentations, which I can then edit and package and put on the web or sell
- To personally connect with people who might want to buy my products and services.
As usual, the technology comes before the human element. I’m struggling with how to get good pictures on the video – maybe it’s because I can’t stand looking at myself on this thing.
The Crafted Webmaster. I read a great post today from Nicolette Tallmadge at The Crafted Webmaster about how to use video to promote an art website. She says, for example, that a 2 minute video can do more to connect you with potential customers than a 1000-word post. What do you think? Do you like video on blogs? Do you watch videos? What kind do you watch?
What makes a good video? Videos I like are those that are (1) entertaining and (2) informative. If they don’t meet both criteria, I’m usually not going to watch. I should add that a poorly done video is less than worthless. If it looks like the person is terrified, or if they can’t talk, it all shows up pretty quickly in a video. A video can also destroy your credibility just as fast as it can build it, so if you are going to put yourself on a video, make sure it’s done well.
My favorite videos. I am addicted to The Quilt Show which has some great videos. Of course, they are professionally produced. If you have examples of videos you like – or think are awful – let me know. I am going to start working on this. Maybe if I get up enough courage, I’ll post a video on this blog.
Image source: Newscom