5 Tips for Obtaining Interviews for Your Home Business
June 17, 2007 by Mary Emma Allen
When I posted The Value of the Interview for Home Business Owners, I mentioned I’d give a few tips in a later post for getting interviewed.
When I was a reporter for a weekly newspaper and interviewed business owners, the print media, radio and television were the main methods of being publicized. However, now we also have the Internet and all its various types of interviews and appearances for business owners.
(These tips aren’t 100% guarantees. Also, they aren’t all of the ideas possible. However, as you become known, either in your hometown area and the Internet, you’ll find yourself of interest to reporters and online writers.)
*Develop press releases about your business, new products and events.
*Learn to write press releases or notices that are short and to the point, containing fresh or newsworthy information.
*Study places online and off to send them…sources where they would be of interest to the readers.
*Whenever, possible, find a specific person to send your press release or notice to so it doesn’t simply get lost midst many others. Research who writes interviews and for which publications. With smaller publications (online and in print), this isn’t so imperative.
*Join online groups and comment on blogs. You may find someone asking to interview you. I’ve had this happen a number of times.
There are other tips and possibilities for obtaining interviews. Why don’t you share what has worked for you…usual and well as unique ways to obtain an interview…that may aid your colleagues?
Mary Emma,
This may be a little different than what you are talking about here, but I find some similarities. I had the opportunity interview the COO of HireVue. The interview came about as a result of an article I read in the USA Today. I wrote about HireVue and sent the link to their media email. I received an email back, thanking me for highlighting them on my blog and asking if there is anything else they could do for me.
That turned into an interview and now my blog link will be included on their media site. They will be sending clients to my site to review the article. As this company grows, I now have an opportunity to receive more exposure for interview chatter.
Darlene,
Thanks for sharing your experience. This is what I’m looking for…interesting and unique ways interviews come about, as well as the usual ones. Also, it’s interesting that your blog link will be seen at their media site as a result of the interview you did.