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Archive for the ‘Business Branding’ Category

April 25th, 2008

The Mommy Blogging Wars - Do You Own Your Business Name?

Eliza Ferree at Baby Lune writes about two blogs with similar names - Momologue vs Mamalogues.
Mamalogues trademarked her name in 2004. A trademark is different to registering a business name.
The trademark give the owner of Mamalogues the right to use the name in the same way as Coca Cola owns the trademark to that […]

By Yvonne Russell -- 0 comments

February 26th, 2008

Do You Have “WOW” In Your Home Business?

HomeBizNotes.com
Looking for that “Wow” factor, that something extra that makes your business stand out from the rest, sometimes can be like seeking an elusive treasure on a scavenger hunt. However, there you usually have a map or clues to guide you.
Well, now the b5media Business Channel bloggers have given you some of these clues in […]

By Mary Emma Allen -- 2 comments

February 26th, 2008

4 Ingredients Cookbook - A Self Publishing Home Business Success Story

HomeBizNotes.com
Australians Kim McCosker and Rachel Bermingham have a best selling cookbook on their hands. In fact, 4 Ingredients is the fastest selling cookbook in Australia. In an era of cookbooks sold on the names of celebrity chefs, Kim and Rachel have had a self publishing success.
The concept is that every recipe has only 4 ingredients […]

By Yvonne Russell -- 3 comments

February 6th, 2008

You Have A Logo - How About A Slogan?

HomeBizNotes.com
Do you have a business slogan or tagline? Business owners often spend a lot of time and effort on logos and business cards. But you can make your logo do double duty as part of your business branding, if you have an effective slogan to complement it. A slogan needs to be short, clear and […]

By Yvonne Russell -- 4 comments