Blogging to Promote Home Businesses
Authors, quilters, other craftspeople have realized the importance of blogs, as well as web sites, to get their names out there and promote their businesses. Blogs also can personalize the business owner, make him/her seem like a friend down the street, someone more than a face behind a counter or name over the Internet.
However, it depends on your type of business and your clientele whether blogging is of immediate use to you. I’ve mentioned the terms “blog” and “blogging” to some people and only receive a blank look. They have no idea what I mean.
“Is that some kind of animal?” I was asked. (Perhaps they thought blog was akin to frog.)
If someone doesn’t use a computer very much, yet still has need for your services or products, blogging won’t mean much to them. However, for those who have let the computer into their lives and are familiar with the Internet world, blogging will be of great interest and use.
Whether you maintain a blog also will be determined if you have computer know-how and time. However, blogs are becoming promotion and information dispersing strategies of the future.
Des Walsh at Business and Blogging has much advice to give business people about utilizing the blog in this Internet Age.
You’ll also find a number of books to introduce you to blogging and help you utilize this method of connecting with your customers and clients.
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POSTED IN: Books, Business Blogging, Online Resources, Promotion
2 opinions for Blogging to Promote Home Businesses
startupspark.com - The Carnival of Entrepreneurs - Round 3
Dec 26, 2006 at 1:24 pm
[...] Mary Emma Allen reminds home-based business owners that blogging can work for them too. I laughed outloud when I read the question someone asked her about blogs. Great stuff! Tags: b5biz, blog carnivals, business success, carnival of entrepreneurs, entrepreneurs, entrepreneurship, starting a business weblogs [...]
homebiznotes.com - HomeBizNotes featured in another Carnival of Entrepreneurs
Dec 27, 2006 at 3:47 pm
[...] HomeBizNotes’ entry about home businesses benefiting from blogging was selected again for inclusion in the third Carnival. [...]
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