“Get the Lead Out of Toys Day” (Sample press release accompanying “Apprentice” competition)

November 15, 2007 by Mary Emma Allen  

Black Friday is “Get the Lead Out of Toys Day”

Kids Product Expert Provides Tips to Find Safe Toys for the Holidays

DATE-City, State- With the arrival of the holidays, children’s toys and products are flying off the shelves of retail stores.  However, new dangers have been brought to the consumer’s attention about the high levels of lead found in some children’s products. 

“It’s a scary time for parents, who are looking to provide fun, but safe toys and other products for their kids,” says Kay Smith, creator of Kay’s Kid Cooking Creations (www.kayskidcookingcreations.com). “That’s why I felt it was important to make Black Friday – the busiest shopping day of the year – Get the Lead Out Day – to create awareness of kid-friendly products that are lead-free.”

Smith has designed a variety of pint-sized aprons and chef hats, with certified lead-free buttons and adornments. She offers the following tips to keep kids safe and get the lead out this holiday season.

1.)       Check the toy box. Make sure already owned toys and products have not been recalled due to containing lead. Visit http://www.cpsc.gov/ to get the full list of recalled items. “Conduct regular sort-and-toss session, discarding toys with chipped paint, deteriorated plastic or other broken or damaged parts,” she says.

2.)       Avoid toys made in China, unless the company can prove they do lead testing independently from their Chinese contractors.

3.)       Buy age appropriately. Kids two year old and under are the most likely age group to put things in their mouths, which could lead to lead poisoning. “It’s important to be aware of not only your child’s age, but how they will interact with the toy or product,” she says.

4.)       Clean up. Make sure that floors and play areas are clean.  Wash toys frequently to make sure no lead debris gets on them.  Wash children’s hands after playing on the floor and with toys. 

5.)       Get tested. Use lead kit test to test products you currently have for lead.

With the recent scares, it’s important to be extra diligent this year when looking for holiday items for your kids,” says Smith. “Taking some time to prepare before you head out with your shopping list can keep your child safe for this and many holiday seasons to come.”

For more information on Get the Lead Out Day, including addition tips and resources, visit www.kayskidcookingcreations.com.

About Kay’s Kid Cooking Creations (www.kayskidcookingcreations.com)

Founded in 2007 by Kay Smith, Kay’s Kid Cooking Creations provides children with the accessories to use their imagination to create the cooking experience of their dreams. The product line currently includes custom aprons and chef’s hats.  For more information, go to www.kayskidcookingcreations.com.

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(This press release is part of the solution post for Kay’s problem..week 2… in the Business Channel “Apprentice” type competiton.)


Comments

6 Responses to ““Get the Lead Out of Toys Day” (Sample press release accompanying “Apprentice” competition)”
  1. What a great press release.

    This would be a good model for any home business owner wanting to do a press release for their business or event.

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  1. [...] *Host a Get the Lead Out of Toys Day, which includes tips from her and other experts; as well as a special Get the Lead Out of Toys Sale. She could not only feature her products, but other items the manufacturer has developed as well. She can even go hand in hand with other lead-free toy manufacturers in promoting each other’s products on this promo day.  (See Press Release on this.) [...]

  2. [...] in China” Items in Your Home Business, with the accompanying sample press release,  Get the Lead Out of Toys Day, (posted at Home Biz Notes) were the winning [...]

  3. [...] press releases, such as the one about her “Made in China” buttons, may also be included for the reporter’s [...]

  4. [...] turned a negative into a positive. She organized a Get Lead Out of Toys Day and wrote a great press release and got some very positive publicity. Now she’s preparing for an [...]

  5. [...] Kay to get proactive. We suggested she organized a “Get Lead Out of Toys Day” and wrote a great press release. (The press release was written by one of my fabulous interns, by the way!) As a result, the media [...]



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