Home Biz Notes

 One way to promote your home business, particularly an online business,  involves participating in showcases and blog carnivals.  However, you can do this, too, if you have a walk-in business in your home.  You probably have a web site and may be writing a blog. 

Utilize your blog by becoming involved in the online round-ups of similar businesses. This month, in the United States and Canada (and in some other countries), many businesses are focusing on Halloween sales and celebrations.  

An example of a showcase featuring Halloween as the theme is the one recently conducted by b5media’s Arts and Design channel.  Some of the participants have online crafts businesses.  They used the carnival to share ideas and instructions.  (This type of theme carnival works well for any holiday.)

You can do the same with your business.  Become part of a group that contributes blog posts/articles with a periodic theme.  Also, you can participate to groups with themes that relate mainly to your type of business. 

Recently, I contributed a post from the Alzheimer’s Notes blog (which I co-author with Liz Lewis) to the Gene Genie carnival.  If you had a business that somehow involved genetics or DNA, participating in such a carnival or theme day would help you share your knowledge, and result in your name becoming recognized as someone associated with this field.

Finding time to participate becomes part of the promotion plan for your business.  You must promote any business…so figure blog writing and carnival participation into your schedule, the same as a store front business coordinates ads for the local newspaper or radio or designs flyers to mail.

Becoming involved in showcases, theme days, and carnivals can be fun, too.

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