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Has this become a trend? Criticism of those who weigh more, as emphasized through a so-called test or mock ad about the advantages of flying with Derrie-Air Airlines? Overweight people apparently are now not just endangering their health, they’re endangering the planet, according to this spoof.
This tongue-in-cheek fake ad has caused a flurry […]
Kay’s problem for week #4 involves her business expanding too rapidly for her to fill her Christmas orders. (Kay has started a business producing chef’s aprons and hats for children.)
What’s she to do to solve this challenge, which actually is a good one to have?
Rachel Clarke, at Behind the Buzz, hosts our entry this week. […]
Are you making the most of your advertising budget? Let’s look at using basic test marketing to get the most out of advertising flyers.
What Is Test Marketing?
John Wanamaker, one of America’s first department store owners, famously said “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” The […]
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