Noted retailer and author, Carolyn Howard-Johnson, will blog for the Gift and Home Channel. She’ll bring her nearly three decades of retailing experience, as well as her expertise in journalism, public relations and publishing to this blog, The Frugal Marketer.   This will give home business owners, as well as others, an opportunity to learn how to market their products and services in this cash strapped economy.
Also, Carolyn’s newest book, A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques was just launched at the National Stationery Show  at Javits …read more

HomeBizNotes.com
 Carolyn Howard-Johnson visited Home Biz Notes awhile ago with Tips To Spark Your Media Releases.  Since then she’s mentioned additional information that might help you with promoting your business, whether it’s connected to the world of writing (Carolyn is an author and expert on book marketing) or something else.
Mary Emma, how nice of you to share good media release tips with your home business readers. It’s funny how publicity and promotion for businesses of all kinds is both very alike and very different. The essentials are the same basically.
Have a great product, a great service. Let people know the benefits AND how …read more

HomeBizNotes.com
  Carolyn Howard-Johnson, known as a frugal book promotion specialist, offers six tips to help you make your media releases more effective.  Even though Carolyn’s tips focus primarily on book promotion, see how you can adapt them to your business.
Carolyn is the author of The Frugal Book Promoter, The Frugal Editor and the Great First Impression Book Proposal.
So, Just How Well Are Your Media Releases Working For You?
Guest post by Carolyn Howard-Johnson
Here are six things to do to spark up your next media release (and make it more useful to those you’re sending it to), ways that even traditionalists won’t …read more