7 Tips For A Successful Promotional Products Campaign
September 16, 2008 by Yvonne Russell
As a business owner aiming to promote your business, where do you start in navigating the promotional product maze?
Which promotional products do you use as a consumer or as a business owner? Pens? Calendars? T-Shirts? Bags? It’s a billion dollar global industry with thousands of products.
The Promotional Products Association International shares 7 steps for a co-ordinated promotional campaign and stresses the importance of planning and setting goals and desired outcomes.
1. Define a specific objective.
2. Determine a workable distribution plan to a targeted audience.
3. Create a central theme.
4. Develop a message to support the theme.
5. Select a promotional product that bears a natural relationship to your profession or communications theme.
6. Don’t pick an item based solely on uniqueness, price or perceived value.
7. Use a qualified promotional products consultant.
While you may not take them up on a professional consultant, the full article at the Promotional Products Association International site is well worth reading and expands on each of these 7 key points.
- Which promotional products have worked for your business?
- How do you co-ordinate them with the rest of your branding and marketing?
That article is a great find! I especially like point number 6. I think the first consideration should be what will resonate with your customers, not what kind of deal you can get, or how flashy something looks.
Hi Orien
Pleased you found it useful. What is your advice about planning & running a co-ordinated promotional campaign?