Copywriting Secrets – The 21 Most Effective Words To Use In Your Marketing Materials

Which are the words that sell the best? Hamoon Arbabi shares some copywriting secrets for your print marketing materials.

According to Arbabi the 21 most effective words to use in your marketing materials are -

1. You, your (resonates with the person reading it)
2. Money
3. Health, healthy
4. Guarantee, guaranteed
5. Easy, easily
6. Free
7. Yes
8. Quick, quickly
9. Benefit
10. Person’s name
11. Love
12. Results
13. Safe, safely
14. Proven
15. Fun
16. New
17. Save
18. Now
19. How To
20. Solution
21. More

He explains that combining these when relevant makes the impact of your message even more effective. There is a psychology to which words resonate with readers. Copywriters know how to tap into these hot button words for headlines and body copy.

• Do you agree with this list of words?

And it’s not just words. Numbers (especially odd numbers) can be very effective too.

I wrote the following article, which may be of interest.
Related Article: 7 Reasons Odd Numbers Can Power Up Your Headlines