Free Icecream Today
April 29, 2008 by Yvonne Russell
Yes, it’s true. Head along to your favorite Ben & Jerry’s store and get a free icecream today. Ben & Jerry’s are celebrating 30 years in business.
Ben & Jerry’s do things with a flair for fun. It’s part of their branding. They’ve been known to sponsor wacky events such as The World Bog Snorkelling Championships in Wales.
While your business brand may not run to wacky, taking the opportunity to run with a special event or celebration is a great way to create buzz. It’s also a great chance for free publicity (as this blog post demonstrates).
If you’re looking for an excuse to celebrate, here’s a fun site with special days – serious ones and some wildly wacky ones too.