Check Out Press Releases for Increasing Your Home Business Exposure

        Some may consider press or news releases a relic of the past.  But, according to Dorothy Thompson, of Pump Up Your Book Promotion PR (an online promotion service), You Can Double Your Profits With Free Press Releases.  She has some suggestions for formatting your press releases so they’re picked up by major search engines.  Dorothy also gives ideas about where you can send the news releases.

Since Dorothy is a writer, publisher, and publicist, she addresses the needs of the writer.  However, many of the techniques about writing press releases and keying them for success can be used by businesses.  She also suggests a number of sites where you can place your press releases for free distribution.  These are ones Dorothy has used in her promotion of books and e-books, as well as  authors for whom she conducts virtual blog tours.

  As David Meerman Scott mentions in this book, it’s a new world of marketing and PR today, with new rules.  Dorothy has found some of these new rules.  Why not you, too?

Do you have promotion tips that have helped bring about success in your business?