Micro-Niche Your Home Business
February 19, 2007 by Mary Emma Allen
I discovered an excellent article at Suzanne Falter-Barns’ Get Known Now web site about how to micro-niche your business for more effective marketing. Suzanne explains what this type of marketing is and why it’s so important for your business.
She gives you specific tips on how to really know your potential customers rather than simply categorizing them in general terms, such as age group, gender, where they live, occupation, etc. In order to best reach customers/clients, you should get even more specific in their needs, likes and dislikes and what they do.
Another article by Suzanne gives you additional information about the power of micro marketing, an area that’s achieving importance on reaching one’s customers.