Promoting Your Home Business Offline
Laura Spencer, at Work From Home Momma, has a helpful post about offline promotion, Five Tips for Promoting Your Home Business Offline. So many people concentrate on online promotion (which is great). However, they forget that offline promotion is still valid and, in most cases, necessary.
One item Laura mentions is the business card. I had one business owner tell me she finds business cards unnecessary these days because her promotion is entirely online and her communication by e-mail. Nevertheless, I still use business cards for my online business because I encounter many people in person who are interested in what I do and who may become customers.
I can see that one may use fewer business cards that they once did, now that so much business and communication occurs online. However, that “good ole” business card does come in handy when someone needs your phone number or e-mail. Also, I often use them for writing the other person’s name/address on the back side.
My daughter and her quilting friends usually have pictures of their art on the business cards…so these are eye-catching and may be regarded as a “freebie” piece of art for the recipient.
Anyway…check over Laura’s post for some ideas you should find helpful.
Tags: business+cards, home+biz, Home+biz+notes, Home+business, home+business+promotion, Laura+Spencer, promotion, quilters, Work+From+Home+MommaShare This
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POSTED IN: Business Blogging, Promotion
1 opinion for Promoting Your Home Business Offline
Laura
Aug 24, 2007 at 10:23 am
Thanks for featuring my post. I’m glad that you found it interesting. I may be weird, but I also like business cards with magnets on the back of them. I tend to hang on to them because I can stick them to the refrigerator.
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