When considering your most avid consumers, if you have an online business or a physical shop with online presence, don’t leave out seniors and boomers…as long as your products and services meet their needs.
 According to recent surveys, these two groups are some of the most avid online customers.
If your products are geared for younger people, reach out to the senior and boomers as the grandparents who will be buying for grandchildren and adult children. 
When you know, from statistics, who likely consumers are, you’ll know better how to focus your promotions and products.

It’s been only a few months since I took on Home Biz Notes, but I have enjoyed it tremendously.  But my own home business is taking off, and I need to devote more time to it.  In addition, I have been doing the daily Small Business blog on Bizzia, b5media’s business portal.  It’s time to move on.
I have enjoyed learning about home businesses, writing about the joys and challenges.  I hope you enjoyed it too, and that Home Biz Notes gave you some ideas for your home business, kept you out of trouble with scam artists, and provided support when …read more

Many baby boomers are starting to retire from the 9-5, but don’t want to retire completely.
What appeals to you?

work part time
start or expand a home business
take on a franchise
travel (short trips or an extended trip)

What businesses can you take on the road with you?

If you want to travel you have to think laterally, whether it’s for shorter trips or an extended trip.
Do you have a mailing address at least part of the time or internet access?
Can you find work as you travel in the local area if you are staying awhile?

Would These Activities Suit You?

writing (author or freelance …read more

HomeBizNotes.com
From “going green” it’s now “going gray” and wondering about how this affect’s one’s business. This refers to growing older and turning gray.
In today’s society, these don’t automatically translate into greater wisdom and experience as they have in other cultures. The media focuses on youth and inexperience and living light and loose. So do people who are entering those “mature” years find themselves shuttled aside when it comes to operating a business, getting loans, holding a job?
The Baby Boomers, those once voices of youth and causes, now often find themselves entering the realms of the retired and “pushed aside.”
Throughout October, …read more

HomeBizNotes.com

Older people joke that they’re still trying to work out what they want to do when they “grow up”. Being young at heart and having a zest for business and life, is what drives many older entrepreneurs.
This demographic is also the fastest growing group on the internet so are savvy about searching out resources and support networks.
The Times Online has an interesting article about people who started their business in their 60’s. Rayment Kirby, a camera maker is still going strong with his business at 75 years of age.
It seems he is not alone. Frances Kay, editor of the The …read more