You’re enthusiastic about a project.  You’re excited you have another customer.  You try to make an impression and agree to finish a project or perform a service in less time than usual.  Or you don’t allow time in case you run into a problem.
Take Eric Eggertson’s advice in this post from his Common Sense PR blog…Quick Tip: Don’t Promise More Than You Can Deliver.
Eric talks about resolving problems, but the advice applies to performing services and supplying products for customers.  If you find you can’t keep to the time frame or get the material agreed upon, let the customer know …read more

When we mention press releases, or getting news out about our business, a new product or service, we think of sending them to as many publications or media sources as possible.  However, Eric Eggertson of Common Sense PR mentions another technique in his post, If You Can Give a Journalist Exclusivity, the Payoffs Are Big.
“Information about your organization [home business] has relative value.  The more journalists you send the information to, the less value it has for each of them.”
Eric discusses the value of a well-placed story rather than diluting it through numerous short pieces in many media sources.  This is …read more