An Interesting PR Thought for Your Home Business
When we mention press releases, or getting news out about our business, a new product or service, we think of sending them to as many publications or media sources as possible. However, Eric Eggertson of Common Sense PR mentions another technique in his post, If You Can Give a Journalist Exclusivity, the Payoffs Are Big.
“Information about your organization [home business] has relative value. The more journalists you send the information to, the less value it has for each of them.”
Eric discusses the value of a well-placed story rather than diluting it through numerous short pieces in many media sources. This is something to consider when you’re introducing something new about your business.
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2 opinions for An Interesting PR Thought for Your Home Business
Matt Keegan
Aug 29, 2007 at 1:29 pm
Exclusivity is a terrific idea — what reporter wouldn’t want to have the lead on business news? All it takes is one reporter who can turn something into a newsworthy piece that will have widespread and lasting coverage. Worth considering!
Mary Emma
Sep 2, 2007 at 2:18 pm
Thanks for sharing, Matt. Yes, as a former newspaper reporter, getting an exclusive or the initial story about something newsworthy was very exciting.
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