A “Great Green Leap Day” At Your Home Business

February 29, 2008 by Mary Emma Allen  

A “Great Green Leap Day” At Your Home Business

HomeBizNotes.com 
“Going Green” has begun to affect just about everyone and everything.  At least we see the term more and more.  Now there’s talk of going green for Leap Day, February 29 (and carrying it on throughout the year).  Check out Alison Kriscenski’s post, Great Green Leap Day Encourages Volunteerism, at Greener Assets.
Have you begun to incorporate “green” into your business?  Or are you getting tired of this term?  I wrote about this topic in Are You Going “Too Green” In Your Home Business? 
What do you think?
(c)2008 Mary Emma Allen

Are You Going “Too Green” in Your Home Business?

February 24, 2008 by Mary Emma Allen  

Are You Going “Too Green” in Your Home Business?

HomeBizNotes.com 
If you’re joining in all the hype about “going green” in today’s world, do you ever consider that you might turn some of your customers off if you’re focusing too heavily on this to the exclusion of other important aspects of your business or their needs?
Also, as Bob Turek says, at Project Management 411, Green Hype Can Distract.
This overstated environmental record should caution companies to avoid overstating it’s own products and services.
Yes, we should be aware of environmental concerns.  However, is there a point where you can overstate your claims or turn customers away because you’re focusing on this issue too …read more


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