Headlines and titles are extremely important.  They catch the readers’ eyes or cause them to pass over.  They come into focus when search engines are roving  the Internet.
So…how do you write them?  Are there certain words that work better than others?  Are there words that make them seem contrived so that readers and search engines ignore them?
Brian Clark at Copyblogger, in his post, Clever vs. Descriptive Headlines: Which Works Beter?   mentions that writing clever headlines will yield you a few readers who think you’re clever.  Writing descriptive ones enable you to enlighten many people.  
What do you think?  Read Brian’s post.  He also …read more

Home business owners, whether online or offline, need customers/clients.  How does one get them?  In general the methods vary depending on which type of business you’re operating.  However, with more businesses having some type of online presence, online methods are of great interest.
Online business owners often get caught up with buying lists of guaranteed visitors to their site.  Cynthia Minnaar, in an article in American Chronicle, How to Drive Targeted Website Traffic to Your Internet Home Business, differentiates between building versus buying home business traffic.  Even though buying traffic may seem to be the quicker way, it doesn’t work, Ms …read more

                                  One of the traditional methods of obtaining publicity for a business has been press releases, written by the business owner, or someone hired for them. (I once did this, on a freelance basis, for a real estate office, as well as write their ads.)  You can send these to print publications and online e-zines and web sites.However, how you write a press release determines whether it’s read by the appropriate person and used. 
*If it’s well written and short, a publication may use the press release in its entirety.
*Sometimes they take the information and enter it into a calendar of events, people …read more

Usually you benefit when you join others in advertising and promoting your home business.  This may be a group of home businesses.  Or it could be a number of businesses in your community that have a similar focus or are located in a particular area of town.
*You may do a joint newspaper ad, joint radio or TV spot.  This would enable you to appear on a half or full page ad, or more radio spots, whereas you’d find it difficult to afford it just by yourself.
*You participate in an event together. This might be a craft fair, a Main Street event, tour …read more