Headlines and titles are extremely important. They catch the readers’ eyes or cause them to pass over. They come into focus when search engines are roving the Internet.
So…how do you write them? Are there certain words that work better than others? Are there words that make them seem contrived so that readers and search engines ignore them?
Brian Clark at Copyblogger, in his post, Clever vs. Descriptive Headlines: Which Works Beter? mentions that writing clever headlines will yield you a few readers who think you’re clever. Writing descriptive ones enable you to enlighten many people.
What do you think? Read Brian’s post. He also lists a number of other posts he’s written about writing great, magnetic and headlines that sell (promote)…your blog, your products, your business, yourself.