Why Write A Book – Leveraging Your Business – Guest Post
July 24, 2008 by Yvonne Russell
By Bob Turek
My books are business books. Check out my web site. Once you get there, notice some of the things you can do: write a blog, link to my blog on b5media www.projectmanagement411.com , list and sell your books.
I wrote my first one based on an Innovation Award winning software solution for manufacturer’s called Rapid Priority Management. The purpose at the time was to provide a business case, training and implementation suggestion book that could be used in sales cycles for the software.
My second book was about a very innovative approach to selling called Value Selling. This book was as much a education experience for me as it was a book for others to experience what I had done- i.e., I put together a standardized approach based on several selling campaigns I had been involved in. I constantly refer to it to make sure I’m doing the correct steps in a sales cycle.
My third book was a compilation of articles I had done that were directed at C-level executives. The article writing started about 20 years ago and preceded my book writing. What I saw was an opportunity to group the articles into categories and present them in a valuable way.
Bottom line – article and book writing have always been a very pleasurable experience for me. There are definitely difficult points but the end result – seeing your book on-line with you as the author is very satisfying.
Related Article: The Basics of Self Publishing with Bob Turek
Bob Turek was a founding board member of the Southern California Lean Consortium which enables sharing of best in class processes and continual improvement/lean approaches. He has published books and articles on manufacturing strategies and projects – Working The Plan and his blog Project Management 411. He is currently researching how companies deploy continual improvement programs in the food and beverage industry with particular emphasis on the culture change required.
Value Selling Business Solutions Book Image courtesy Bob Turek
Guest Post Graphic courtesy Yvonne Russell at Grow Your Writing Business