Become The Go To Person In Your Field & Boost Your Business

One of our b5 bloggers, Rico Mossesgeld from Contract Worker has scored a free trip to Singapore. No, it’s more than luck. He has become recognized as an authority in his field, and you can too.

Being seen as the go to person in your field gives you an amazing advantage over your competitors.

How Can You Become The Go To Person In Your Field?

• Write a business blog
• Get to know the reporters at your local paper
• Let them know you are available for comment
• Send press releases when you have something newsworthy
• Build a business profile in the community
• Write articles for your local newspaper
• Are there opportunities for radio interviews?
• TV?
• Run a workshop
• Take advantage of guest speaking spots for local groups
• Any others?

Offer Newsworthy Information
When contacting the media, you need to have something newsworthy. It can’t just be a sales pitch. Once you build a profile and are approached for comment, you’ll find this happens more often, especially if you provide value – informative, insightful or helpful information or perspectives.

I am currently reading an excellent book on this topic which I’ll review in a future post – Become A Recognized Authority In Your Field In 60 Days Or Less by the master copywriter, Robert Bly.

Become A Recognized Authority In Your Field In 60 Days Or Less image courtesy of Amazon.