Become The Go To Person In Your Field & Boost Your Business
One of our b5 bloggers, Rico Mossesgeld from Contract Worker has scored a free trip to Singapore. No, it’s more than luck. He has become recognized as an authority in his field, and you can too.
Being seen as the go to person in your field gives you an amazing advantage over your competitors.
How Can You Become The Go To Person In Your Field?
- Write a business blog
- Get to know the reporters at your local paper
- Let them know you are available for comment
- Send press releases when you have something newsworthy
- Build a business profile in the community
- Write articles for your local newspaper
- Are there opportunities for radio interviews?
- TV?
- Run a workshop
- Take advantage of guest speaking spots for local groups
- Any others?
Offer Newsworthy Information
When contacting the media, you need to have something newsworthy. It can’t just be a sales pitch. Once you build a profile and are approached for comment, you’ll find this happens more often, especially if you provide value - informative, insightful or helpful information or perspectives.
I am currently reading an excellent book on this topic which I’ll review in a future post - Become A Recognized Authority In Your Field In 60 Days Or Less by the master copywriter, Robert Bly.
Become A Recognized Authority In Your Field In 60 Days Or Less image courtesy of Amazon.
Tags: , become recognized authority field, go to person, home-+-biz-+-notes, home-business, robert bly, yvonne russellShare This
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6 opinions for Become The Go To Person In Your Field & Boost Your Business
Do You Want to Become Recognized in the Quilting Field & Business?
Jun 17, 2008 at 1:32 pm
[...] blog post about becoming an authority in your field and for being recognized for your achievements, Become The “Go To” Person In Your Field & Boost Your Business. Her tips can apply to a quilting business; however, the will boost you as a recognized artist in [...]
Miranda
Jun 18, 2008 at 5:18 am
Thanks for the great tips! Time to give then a try.
Yvonne Russell
Jun 18, 2008 at 5:21 am
Go for it Miranda! I’m sure you can thinks of lots more too.
Donna
Jun 18, 2008 at 6:47 am
good advice and motivational! thanks Donna
Yvonne Russell
Jun 18, 2008 at 10:08 am
Hi Donna
Thanks so much. Pleased you found it useful.
The Value Of Writing A Book To Establish Yourself As An Expert
Jul 18, 2008 at 6:25 am
[...] what way do you think that writing a book helps establish credibility as an authority in the field? You cannot put a value on it. When you publish a book, you do become an expert in your [...]
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