Thursday Thirteen - 13 Reasons To Use Contests As A Marketing Tool
When you are developing creative home business promotions, it’s a great idea to include contests in your marketing toolbox.
- Contests can be free or inexpensive but have a big impact
- Can liaise with suppliers for free or discounted products or services
- Contests can highlight existing or new products or services
- Contests can be tied in with another promotional event or occasion
- You can partner with complementary businesses for wider reach and more pizzazz
- Creates interest and a sense of fun and occasion for you and your customers
- Can often collect emails, addresses or business cards as part of the entry
- Attract new customers, clients and business and reconnect with past customers
- Raise your business profile and reinforce branding through online or offline promotion
- Others are likely to spread the word about the contest through blogs or word of mouth
- Can often get newspaper coverage or write a press release if you have an interesting angle
- Can give to a worthy cause by donating goods, services or money to charity
- An opportunity to interact and get feedback from your target client group
Mary Emma has highlighted some current b5 contests. Good luck!
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POSTED IN: Promotion, Thursday 13
3 opinions for Thursday Thirteen - 13 Reasons To Use Contests As A Marketing Tool
Mary Emma
Nov 8, 2007 at 4:54 pm
Great follow-up on my contest post, Yvonne. This fit in nicely for your Thursday 13.
Yvonne Russell
Nov 8, 2007 at 7:07 pm
Yes, you got me thinking about contests.
There are certainly many advantages to using them as a marketing tool for your business.
Mary Emma
Nov 9, 2007 at 5:07 am
I agree, Yvonne. There are many types, as you suggest, from the simple leave your business card in the bowl for a drawing to those where you have to write an essay or follow a scavenger hunt path.
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