Newsletters for Your Home Business Customers
When I had my quiltmaking business, I developed a small newsletter, somewhat like a periodic flyer, that I either mailed to my customers or sent along with their orders. This kept them in touch with what I was doing and had to offer.
Nowadays, home business owners, if a great deal of their contact with customers is over the Internet or by e-mail, can send out an electronic or e-newsletter. Many quilters and quilt shops do this.
No matter what your business, you can use a computer print program to produce a one page flyer, mentioning items that might be on sale and items or services that are seasonal. You don’t have to put this on cars in parking lots or hand out on the street. Simply use it as a way to built contact and friendship with customers.
At one time, I also produced a quarterly print newsletter as a writer. One of the students, taking my writing classes at the continuing education department of the local college, asked if I would consider writing a newsletter to let the students know what classes I was teaching and books I was writing, along with something about my writing life.
Think about how a simple monthly, bi-monthly, or quarterly newsletter or flyer would keep you in touch with your customers with information about what you have to offer, as well as giving them consumer tips.
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POSTED IN: Personal Experience, Promotion
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